Its proportion next to the neighboring word or glyph depends a lot on the final size of each appearance. Therefore, when using a ® or a ™ after a word, the size should be adjusted as necessary, independently from the rest of the text, to look clear and legible, yet unobtrusive. Size is important as well, especially since these symbols vary so much in scale from font to font. When setting a headline, more latitude is given with respect to the design, as readability is less of a problem. An uncomplicated sans symbols for text usage (such as those from Helvetica, Arial, or Franklin Gothic) are a good choice, as they tend to be very readable and print cleanly and clearly at small sizes. If their design is too stylized, hard to read, or just plain ugly, you can substitute the symbol from another font for all instances. These symbols are used at so small a size that they should be neutral in appearance, yet clear at the size they will be reproduced at. Some are related in design to the overall typeface, and others, not so much. The registered and trademark symbols vary from one typeface to another. Registered and Trademark Symbols (® and ™) Some font families that have been updated – such as Avenir and Avenir Next shown above – will adjust the scale of these symbols in the revised version to more closely resemble their intended usage.
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